DNWE Schriftenreihe - Folge 14

Folge 14:

Integrating the Ethical Perspective (Details)

Martin Büscher, Domingo García- Marzà, Hans De Geer
München und Mering 2005
ISBN: 3-87988-962-7

Martin Büscher, Domingo García- Marzà, Hans De Geer

Integrating the Ethical Perspective

DNWE-Schriftenreihe Folge 14, Rainer Hampp Verlag, München und Mering 2005,
ISBN: 3-87988-962-7

The European Commission, Brussels, has launched in the LEONARDO- program financial support for innovative projects in professional education. The concept here "Integrating the Ethical Perspective- Methods, Cases, Levels in Business and Management" was considered pioneer work in the attempt to develop a comprehensive curriculum for professional education in business and economic ethics. We are grateful for the financial support that made this project possible.
It deals with issues of economic globalisation, work- life balances, social, cultural and ecological contexts of business. It attempts to broaden the view on business life in its normative dimensions.
The project was based on a very fruitful, committed and personal way of cooperation. This enabled the combination of different European regional, practical and scientific competences in the matter. It creatively set free good quality of business ethics: in communicating and balancing different aspects of the same complex matter- ethics and economics, theory and practice, general concepts and concrete contexts.
We are happy about the both professionally and personally inspiring cooperation of our institutions: the Institute for Church and Society (IKG)/ Protestant Academy Iserlohn/ Germany as the main project applicant towards the European Commission and the LEONARDO- program, the Department of Philosophy and Sociology (Business Ethics), University of Castellon/ Spain and the Center for Ethics and Economics (CEE), Stockholm School of Economics/ Sweden. We especially thank those business associations, companies and responsible persons for professional education in each region who helped to test, discuss, and where necessary revise first drafts of the curriculum.
We are grateful to our colleagues who involved their competences into shaping this curriculum.
Martin Büscher Domingo García- Marzà Hans De Geer
Iserlohn/ Castellón/ Stockholm, July 2005





1.1 Why: Business and Values in Competitive Globalisation
1.2 What: Ethics as Practical Tools
1.3 How to use: Structure of Units

Identyfing Structural Change in Competitive Globalisation

1.1 International Business- Ethical Guidelines
1.2 Global Competition- Strategic Level of Ethical Handling
1.3 Globalisation and CSR- The UN Global Compact
1.4 State, Business and Society- Balancing Public and Private Interests
1.5 Politics, Business and Sustainability- Normative Dimensions
1.6 Ecological Management- Liabilities and Assets
1.7 Gender Ethics- Capabilities and Careers
1.8 Managing Diversity: Many People- Many Values

Specifying the Moral Dimension

1.9 The Moral Dimension in Business
1.10 Manyfold Values in the Company
1.11 The Ethical Company- Empathy, Dialogue, Participation
1.12 Leadership and Cross- Cultural Differences
1.13 Normative Management: Business Decisions and Societal Values
1.14 Values in Conflict: Individual and Corporate Perspectives
1.15 Managing Stakeholder and Public Interests
1.16 Ethics and Values of Marketing

Handling Moral and Values Conflicts

1.17 Work- Life Balance- Preventing Burn- out
1.18 Corporate Climate- Motivation, Mobbing, Cooperation
1.19 Values in Business Reengineering- Change Management
1.20 The Ethics of Down- Sizing and Lay- offs
1.21 The Ethics of Employing and Applying
1.22 Loyalty, Corporate Ethics and Corruption
1.23 Insider Trading
1.24 Whistleblowing

Implementing Corporate Ethics Instruments

1.25 Corporate Instruments for Managing Ethics
1.26 Communicating Ethics, Qualifying Norms
1.27 Ethical Decision Making
1.28 Ethical Audit
1.29 Ethical Codes
1.30 Ethical Investment



Integrating the Ethical Perspective
How to support the ethical orientation of business and management? Often enough, the dimension of values is conceptually considered alien to the daily business sphere. Realistically speaking this is only a part of the truth.
Of course there are values in business. Sometimes explicit, sometimes hidden, in cases positive values, in other cases elements considered problematic. Frequently there are values conflicts between competitive and social elements, between idealistic orientation and daily experience, at times between personal orientation and company aims, in other cases between growing competitive pressure and stakeholder groups or political influences.
This volume of thirty units intends to identify and think about experiences in daily business. It aims at identifying the ethical dimension, at supporting the sensitivity for values in corporate processes and at offering tools to use the ethical dimension both for settle value conflicts and to inspire more motivation, authenticity and the reflection about business contexts.
The volume is composed of four blocks: Identifying structural change in economic globalisation, specifying the moral dimension in companies, handling moral and value conflicts and implementing of corporate ethical tools.
Each unit is structured by one page of introduction (aim, what is about, ethical issue), one page overview/ time, explanation of the steps to discuss and materials (texts, diagrams, exercises).